Avon Products, Inc. has joined forces with the Ironman brand to launch a signature men’s fragrance collection named after the legendary triathlon. The Ironman Fragrance Collection features an eau de toilette spray, after shave conditioner and anti-perspirant, and will be unveiled just prior to this year’s world championship in Hawaii. The collection’s tagline, “Anything is Possible,” is also the Ironman mantra for its worldwide events. The Ironman fragrance, comes in a sleek yet rugged bottle. The top is designed to look like a bike grip, one of the disciplines of Ironman, evoking the athleticism that inspires the fragrance. The black-on-black carton features icons of each of the triathlon sports, with a footprint for running, waves for swimming, and tire tread for cycling. Matt Miller, Ironman competitor and founder of the C Different Foundation, an organization dedicated to helping visually impaired athletes participate in events worldwide, is the face of the collection.